Billboards America

Billboards America operates as an out-of-home advertising marketplace and broker, connecting advertisers with billboard and OOH inventory across the United States. Based in Miami, Florida, the company runs an online platform that lets users search, plan, book and manage campaigns, including self-service booking. Its network spans all 50 states, with the company citing access to more than 200,000 displays across dozens of markets and reach measured in hundreds of millions of monthly roadway impressions.

The marketplace covers a broad set of formats, including bulletin billboards, poster billboards, junior posters, digital bulletins and digital posters, transit advertising such as bus wraps, airport and rail displays, murals and wallscapes, street furniture, and spectacular bulletins. This breadth allows advertisers to assemble campaigns combining several media types through a single booking channel rather than negotiating separately with individual operators. Billboards America emphasizes a data-driven approach, drawing on traffic counts, mobility data, census information and verified OOH performance metrics to inform placement recommendations.

It markets an AI-powered planning assistant that helps advertisers develop media plans and identify locations based on audience characteristics and demographics. The company also publishes industry-specific guidance for advertiser categories such as real estate, legal services, cannabis, insurance and education. Functioning as an intermediary rather than a media owner, Billboards America aggregates third-party inventory and provides the planning, booking and campaign-management tools that let businesses buy out-of-home advertising nationwide through one platform.