ZOOH Media
ZOOH Media is an independent out-of-home media representative that helps advertisers and agencies plan, buy, and place campaigns across a changing ecosystem of OOH publishers and formats. According to its own site, the firm brings more than 20 years of experience in OOH advertising and positions itself as a navigator of the shift from static out-of-home to digital (DOOH) and programmatic digital out-of-home (pDOOH). Services include media strategy, planning, buying, placement, market rides, and post-buy audits across traditional OOH, retail and place-based media, DOOH, and pDOOH.
The company describes relationships spanning the United States, with reach extending into Mexico and Canada, and emphasizes staying current with market trends, audience demographics, and buyer personas to match advertisers with appropriate inventory. Rather than owning media, ZOOH Media acts as an intermediary/representative connecting brands and agencies with the appropriate publishers and formats. Contact on the site is handled directly by the principal.
The positioning is that of a specialist consultant/rep for buyers who want independent guidance across the full range of out-of-home options in the North American market.
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