Moving Tactics

Moving Tactics is a South African digital signage and retail technology company that designs, deploys and manages in-store screen networks and retail analytics platforms. With more than twenty-five years of experience and offices in Johannesburg, Cape Town and Durban, the company develops customised digital signage solutions tailored to the retail environment, with an emphasis on customer and staff communication at the point of sale. Its offering spans three connected areas: digital signage hardware and software, retail analytics software, and in-store media services, including a full content and media team that produces engaging material to promote products and influence purchasing behaviour.

Moving Tactics has installed hundreds of in-store screens forming bespoke multichannel networks that reach millions of shoppers each month, and it has worked with leading retailers, quick-service restaurant chains, mobile telecommunications operators and financial institutions. The company has been appointed as an in-store digital signage and media partner by major South African retail brands, positioning it at the intersection of technology provision and place-based retail media. By combining screen deployment, content creation, audience analytics and network management, Moving Tactics enables retailers and brands to build measurable in-store communication channels rather than relying on static point-of-sale material.

Its focus on the retail environment, data and customer experience distinguishes it from traditional roadside media owners. As one of the country's leading digital signage specialists, Moving Tactics supports retailers seeking to modernise in-store communication and to monetise their screen networks through structured retail media.