NPB Media

NPB Media, founded in 1937, is a Dutch out-of-home advertising company specialising in lamppost advertising and local outdoor media across the Netherlands. Based in Haarlem in the North Holland region, the company focuses on advertising formats integrated into the public streetscape, most notably lamppost advertising, in which advertisements are mounted on lampposts along roads and through towns and cities. Its portfolio also includes roundabout advertising, where brands sponsor and display messaging at traffic circles, and branded city clocks installed in public spaces, giving advertisers visible, locally targeted placements embedded in everyday urban environments.

NPB Media operates on a national scale, working with more than 170 municipalities across the Netherlands and serving several thousand entrepreneurs and institutions, which underpins its access to public-space advertising locations through agreements with local authorities. This municipal focus positions the company as a specialist in fine-grained, community-level outdoor advertising rather than large-format roadside billboards, making it well suited to regional businesses, local campaigns, and organisations seeking presence in specific towns and neighbourhoods. By concentrating on street furniture formats tied to local infrastructure, NPB Media offers advertisers cost-effective visibility close to where audiences live, work, and travel.

The company handles the placement, maintenance, and management of its advertising media in coordination with municipalities and property stakeholders. With its nationwide network of light mast, roundabout, and clock advertising, NPB Media serves as a notable operator in the Netherlands for localised, street-level out-of-home advertising across a wide range of municipalities.