Grassfish

Grassfish is a digital signage and in-store experience software company founded in 2005 in Vienna, Austria, where it remains headquartered. The company grew to become a leading digital signage platform provider in the German-speaking DACH region and now supports well over a thousand brands and hundreds of thousands of digital touchpoints worldwide. Grassfish develops an experience management platform that lets retailers and brands plan, manage and orchestrate content across screens, kiosks, video walls and other in-store digital media, connecting the physical shopping environment with centralized content control.

Its software handles content scheduling, device management, product information, customer journey tracking and analytics, enabling consistent, targeted messaging across many stores and markets. Grassfish focuses particularly on retail and brand environments, including automotive showrooms, telecommunications stores and consumer goods locations, where it helps create digitally enhanced customer experiences and measure their effectiveness. The company works with major international brands and emphasizes a platform approach that combines software with consulting and services to guide clients from strategy through deployment.

In 2021 Grassfish was acquired by Swedish technology company Vertiseit, and the two organizations joined forces with the goal of becoming a market-leading provider of digital in-store solutions in Europe. Operating as part of that group, Grassfish continues to develop its platform and serve clients internationally. Through its content management and in-store experience software, Grassfish enables retailers and brands to run sophisticated digital signage and place-based advertising networks that unify online and physical touchpoints across their store estates.