Adopt A Highway Litter Removal Service of America

Adopt-A-Highway Litter Removal Service of America, Inc., abbreviated AAHLRSA, is an out-of-home sponsorship media company that manages highway sponsorship programs throughout the United States. Established in 1989 and based in Encinitas, California, the company grew from its founder's original idea of adopting a stretch of highway in Laguna Beach to advertise a small business, and it has since expanded the sponsorship model nationwide in partnership with state departments of transportation. Under programs branded as Adopt A Highway, Sponsor A Highway, and Sponsor A Street, AAHLRSA places sponsor logo signs along public roadways while its employees perform the associated litter removal.

Sponsors pay an annual fee to receive a recognition sign, and the company handles all of the cleanup and daily program operations, tailoring each arrangement to the requirements of the local transportation agency. The company reports cleaning tens of thousands of miles of highway and removing millions of pounds of litter each year, and it markets the signs as one of the least expensive forms of outdoor advertising. For advertisers, the logo signs offer all-day, everyday exposure to commuters and travelers in locations where getting a company name onto the highway may otherwise be impossible, along with recognition for supporting cleaner roads and the environment.

Its sponsors range from single retail shops to large corporations, and its dual value proposition serves both brands seeking visibility and transportation agencies seeking maintenance savings. AAHLRSA positions itself as a longtime leader in sponsorship marketing, combining roadside media with community and environmental benefits.