Power Ad Company

Power Ad Company, based in Franklin, Ohio, provides athletic equipment and facility-branding solutions to schools funded through advertiser sponsorships, placing sponsor messages on scoreboards, wall wraps, scoring tables and video boards at high-school and organization athletic venues nationwide. Originally founded in 1996 as Side Effects, Inc. and later operating under the Power Ad name after acquiring the Kansas-based Power Ad Company in 2020, the business supplies scoreboards, wall wraps, fundraising programs and related equipment at no cost to schools across the country.

Its model connects local and national business sponsors with school athletic facilities: sponsors buy long-term advertising placements on the equipment, which funds top-of-the-line scoreboards and creates ongoing revenue streams for the schools. This makes Power Ad both a fundraising partner for athletic programs and, functionally, an operator of place-based out-of-home advertising inventory at sports venues.

The company describes itself as a leader in high-school athletic fundraising, stating on its site that as of May 2022 it had given over $48 million in free equipment and revenue to more than 1,000 high schools and organizations across the country. Its coverage is national, with schools and athletic facilities served throughout the United States, and its offering centers on durable, high-visibility sponsor branding within gymnasiums and outdoor sports fields.