Travelers Marketing

Travelers Marketing, founded in 1998 and based in Natick, Massachusetts, is an out-of-home advertising and sponsorship firm that connects corporate marketing with public transportation networks. The company builds public-private partnerships, holding contracts with state Departments of Transportation, DMVs and toll-road authorities to create revenue-generating programs across 35 states. Its portfolio of transportation-based media and sponsorship products includes Safety Service Patrol sponsorships, Safe Phone Zone designations at rest areas, toll-plaza messaging, Sponsor-A-Highway placements, truck-parking availability system sponsorships, service-plaza advertising, logo-sign placements and other highway-based branding programs.

Travelers Marketing states it has worked with more than 230 brands, from Fortune 100 companies to small businesses, and that its sponsorship and advertising programs generate roughly 72 billion impressions annually, reaching the traveling public around the clock. The company also reports having generated over $120 million for its public-sector partners. Its core specialty is matching public-sector transportation assets with corporate marketing objectives to create distinctive, measurable brand experiences while advancing road-safety initiatives.

By operating at the intersection of government transportation infrastructure and brand sponsorship, Travelers Marketing occupies a niche within place-based and transit out-of-home advertising focused on the highway and travel environment nationwide.