The Shore Board
The Shore Board (theshoreboard.com) is a unique out-of-home media owner operating New Jersey's digital LED billboard boat along the Jersey Shore. Per its own website, the company runs a custom-fabricated vessel fitted with a roughly 230-square-foot LED screen (10 mm pixel pitch) that delivers a bright, HD display visible to beachgoers from the water. The boat operates seasonally, seven days a week from Memorial Day weekend through the second week of September, running out of the Manasquan Inlet.
It follows a defined rotation, cruising even days of the month from Point Pleasant to Seaside Park and odd days from Manasquan to Asbury Park, covering a 76-mile territory that the company says represents more than half of the entire New Jersey coastline. This format targets the large summer audience of visitors packed onto popular New Jersey beaches, a place-based/DOOH channel that is difficult to replicate with fixed billboards. The company markets its boats as roughly 70% less expensive than traditional aerial banner (banner-plane) advertising.
In addition to commercial advertising, The Shore Board offers personal announcements for special events and makes the boats available for hire, adding an experiential dimension to its core seasonal DOOH media offering.
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