Kong Outdoor

Kong Outdoor is an independent British out-of-home media owner specialising in large format digital billboard screens. The company grew out of Kong Media, an outdoor advertising business established in 2008 by owner Ross Barrett, and it was created following the success of an early digital billboard in Sheffield. Based in the Bowcliffe Hall estate near Wetherby in West Yorkshire, Kong operates with a senior team that between them hold many years of collective experience gained at some of the largest media companies in the out-of-home market.

The company's stated aim is to be recognised as a leading provider of genuinely flexible and affordable large format screen media for brands of all sizes. Kong's retained network of sites is concentrated in the north of England, with digital billboards and signage locations in cities including Leeds, Sheffield, Doncaster and Newcastle. Alongside its fixed large format screens, the wider Kong Media business has offered non traditional out-of-home formats such as digital advertising vans and other bespoke media solutions, giving advertisers additional ways to reach audiences in high footfall areas.

As an independent operator, Kong positions itself as a nimble alternative to the national networks, offering direct relationships and flexible booking arrangements to both agencies and direct clients. Through its focus on eye catching digital roadside sites in key regional cities, Kong Outdoor has carved out a distinct niche within the competitive British out-of-home landscape.