OOH Insider
Weekly podcast · United States · Est. 2019
OOH Insider, subtitled Where DOOH Meets AdTech, is a podcast hosted by Tim Rowe that focuses on out-of-home and digital out-of-home advertising. Launched in 2019, the show describes itself as a leading source of insights into programmatic digital out-of-home and real-world OOH advertising, with each episode unpacking trends, technologies, and strategies used by brands to reach audiences through billboards, place-based media, and in-store screens. Episodes typically feature interviews with industry practitioners and cover topics such as measurement, effectiveness, hyper-targeting, and the intersection of OOH with ad technology.
The podcast has grown to dozens of episodes and is distributed through Apple Podcasts, Spotify, and other platforms, accompanied by an email update for subscribers. It is aimed at marketers, media buyers, and OOH professionals seeking practical understanding of the channel.