OOH Insider
Weekly podcast · United States · Est. 2019
OOH Insider — subtitled 'Where DOOH Meets AdTech' — is one of the out-of-home industry's go-to podcasts for anyone who wants to actually understand programmatic digital out-of-home. Hosted by Tim Rowe since 2019, each episode unpacks the trends, technology, and strategy behind real-world and digital OOH — billboards, place-based media, and in-store screens — through candid interviews with the practitioners doing the work. Recurring themes include audience measurement, attention and effectiveness, hyper-targeting, programmatic buying, and the fast-moving intersection of out-of-home and ad tech.
The show has built a deep back catalog of episodes and is distributed on Apple Podcasts, Spotify, and other major platforms, with an email update for subscribers. It remains an actively produced, practical resource for marketers, media buyers, and OOH professionals who want a clear, no-hype read on where the channel is heading.