MediaPost
Daily online news and newsletters · New York, United States
MediaPost is an online publishing resource for advertising and media professionals, providing news, articles, commentary, newsletters, and events. It maintains ongoing coverage of the out-of-home and digital out-of-home (DOOH) sectors through tagged topic streams and titles such as MediaDailyNews, reporting on programmatic DOOH pricing and ad spend, media-planning trends, and technology developments. MediaPost has covered digital out-of-home over many years, from early retail and place-based video networks to today's programmatic marketplace, and its research tracks the growing inclusion of DOOH in recommended media plans.
The company also runs industry events including the Digital Out-of-Home (DOOH) Insider Summit and a Digital Out-of-Home Forum, which convene planners, buyers, researchers, and creatives. As a broad ad-industry publisher rather than an OOH-only outlet, MediaPost situates out-of-home within the wider media landscape and remains actively updated with current OOH and DOOH news.