OOH SmartBrief
Twice-weekly email newsletter · United States · Est. 2020
OOH SmartBrief is a free email news service produced by SmartBrief in partnership with the Out of Home Advertising Association of America (OAAA), launched as a twice-weekly briefing for the out-of-home advertising industry. Each edition curates and summarizes the most important news affecting the OOH sector, including advertising trends, industry insights, and thought leadership from media executives, and highlights OAAA activity such as the OBIE Awards for OOH creativity and educational and networking events. OAAA is the US national trade association for the out-of-home advertising industry, which spans billboards, street furniture, transit advertising, place-based media, and digital out-of-home (DOOH).
The newsletter aggregates coverage from a range of business and trade sources into a single digest aimed at advertising and marketing professionals who want to stay current on developments in the OOH channel. It is delivered by email to free subscribers.