DPAA
Trade association · New York, NY, USA
DPAA, the Digital Place Based Advertising Association, describes itself as a leading global trade marketing association focused on driving the growth and digitization of out-of-home (OOH) media. The organization serves as a connection point among digital place-based networks, brands, agencies, ad technology companies, and the wider advertising ecosystem. According to its website, DPAA aims to help competitors collaborate and to turn industry challenges into shared opportunities.
Member benefits include access to research databases, best-practice guidance, case studies, planning tools, webinars, networking events, and industry connections intended to facilitate partnerships and business development. The association concentrates particularly on digital out-of-home (DOOH) and place-based screen media, supporting members as the sector adopts data, automation, and programmatic capabilities. Headquartered in New York City, DPAA positions itself as a global community and educational resource for organizations operating in or adjacent to digital OOH, helping the medium integrate with broader omnichannel and digital advertising strategies while raising awareness of its capabilities among brands and agencies.