OAAA
Trade association · Washington, D.C., USA
The Out of Home Advertising Association of America (OAAA) is the national trade association representing the out-of-home (OOH) advertising industry in the United States. According to its website, the organization provides its members with the tools, education, best practices, resources, and support needed to compete in the marketplace. OAAA's work spans several core areas: conducting and publishing industry research, advocating for the sector's regulatory and legislative interests, developing industry standards and guidelines, and hosting conferences, events, and educational programming.
It also maintains directories of member companies and available OOH media formats to support planning and buying. Membership includes media owners, suppliers, agencies, and advertisers connected to the OOH ecosystem, from traditional billboards and transit advertising to digital out-of-home (DOOH). The association positions itself as a central resource and unified voice for the OOH industry, working to promote responsible growth, protect the medium's interests, and demonstrate its value to marketers and the broader advertising community.