WOO
Trade association · Zurich, Switzerland (Worldwide) · Est. 1959
The World Out of Home Organization (WOO) describes itself as the only global Out of Home association, working to promote and improve the OOH industry on behalf of its members. Originally founded in 1959 as FEPE International, the body rebranded to World Out of Home Organization in 2019 to reflect its worldwide reach. Its membership includes major international media owners and regional OOH associations across multiple continents. WOO operates as a non-profit that reinvests surplus funds into industry initiatives.
Its activities include hosting an annual global congress and regional forums, administering industry awards programs, and conducting research such as its Global Out of Home Expenditure Report. The organization also advocates for OOH advertising with public authorities and international bodies, and assists members with legislative and regulatory matters affecting the medium. Based in Zurich, Switzerland, WOO serves as a connecting point for the international OOH community, aiming to strengthen the medium's global standing, share best practices, and support the sector's continued growth and modernization.