Viasat Ads

Viasat Ads is the in-flight advertising business of satellite connectivity company Viasat, offering brands a place-based digital out-of-home-style advertising channel aboard commercial aircraft. The platform monetizes airline in-flight media across seat-back entertainment screens and passengers' personal devices connected through onboard Wi-Fi, aggregating inventory across multiple airlines into a single addressable network. According to the company, its in-flight advertising platform reaches a hard-to-access, high-attention travel audience, flying to more than 400 destinations and reaching over 250 million passengers every month on Viasat Ads-enabled flights.

Viasat Ads enables advertisers to target campaigns dynamically by route, destination, region and events, allowing brands to align messaging with where and when travelers are flying. Through a partnership with Magnite's supply-side/programmatic infrastructure, advertisers can buy this in-flight inventory programmatically with consistent ad formatting, reliable measurement and brand-safe placement across the Viasat in-flight ecosystem. The company positions in-flight media as a premium, uncluttered environment for reaching engaged consumers during travel, delivering scaled global reach while preserving a streamlined passenger experience.

As a media owner/operator of in-flight place-based screens, Viasat Ads sits within the broader out-of-home landscape as a transit/travel-media channel serving worldwide advertisers.