SmartCast Media
SmartCast Media describes itself as a comprehensive service provider for out-of-home digital display and advertising. Its core offerings center on three product lines. First, Smart ATM Toppers are high-definition displays mounted on ATMs with a content management system, marketed to ATM owners with claims of increased transaction revenue. Second, its Retail & Organizations solution provides in-store digital displays showing ads and videos for merchants.
Third, it operates an advertising network offering regional and national targeted advertising across its display footprint. Format types include ATM-mounted screens, in-store digital displays, video walls, and drive-thru convenience-store screens. The company states it operates a network of digital displays generating millions of advertising impressions across multiple retail and merchant locations. SmartCast Media is headquartered in Springboro, Ohio, at 42 Remick Boulevard.
Its positioning combines hardware placement (the display and topper units), content management, and media sales, allowing advertisers to reach shoppers and banking customers at the point of transaction or purchase. As a place-based digital out-of-home operator, it builds and manages screen inventory in third-party retail environments and then monetizes that inventory through targeted advertising campaigns for local, regional and national advertisers seeking contextual, high-dwell placements near commerce.
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