Toby Outdoor
Toby Outdoor is an independent billboard advertising company founded in 1984 by Jim Troy, with a mailing address in Charlotte, North Carolina and operations concentrated in northern North Carolina and southern Virginia. Its own website (tobyoutdoor.com) publishes a billboard listing, a billboard inventory overview and an interactive billboard map that advertisers can use to select locations. The company operates a billboard plant of roughly 300 faces, focused on smaller and rural markets across counties including Ashe, Wilkes, Yadkin and Rowan in North Carolina and Carroll and Grayson in Virginia.
Toby Outdoor differentiates itself by serving markets and advertisers that cannot afford large standard-size billboards, in some cases splitting sign faces so that more local businesses can participate at accessible price points. Its inventory is predominantly static bulletins and posters, complemented by at least one digital billboard display. The company is an Operator Associate member of the independent billboard industry association (IBOUSA).
Note that Adams Outdoor Advertising acquired a portion of Toby Outdoor's assets (a small number of billboard and digital faces) in 2025, but Toby Outdoor continues to operate its remaining plant. The website is HTTP-based and serves current inventory pages, indicating an active operating company.
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