Riverbend Outdoor
Riverbend Outdoor is the outdoor-advertising arm of Riverbend Media Group, a locally focused media company headquartered at 400 W Sunnyside Rd, Idaho Falls, Idaho. Alongside radio, digital and community programming, Riverbend owns and operates a network of billboards across southeastern Idaho, offering advertisers large-format roadside exposure that it positions as a complement to broadcast and digital campaigns.
The company provides two primary out-of-home formats: digital billboards (including displays such as the Pancheri location in Idaho Falls and an I-15 unit in Pocatello) and traditional vinyl (static) billboards at multiple sites throughout Pocatello, including locations along Pole Line Road, Hurley Street, Garrett Street, South 5th, Yellowstone Road and Cedar Road. Riverbend markets its inventory on the strength of 24/7 visibility, high daily vehicle counts, strategic placement, large physical size and geo-targeting capability, describing billboards as delivering 'unparalleled exposure' by reaching thousands of drivers every day.
Its core coverage markets are Idaho Falls and Pocatello, making it a regional operator serving the eastern Idaho area. The website is live and active, presenting individual billboard locations, creative-advertising guidance and contact options for advertisers, and integrating its outdoor offerings with the group's wider radio and digital advertising services for local and regional businesses.
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