Signpost India

Signpost India is an out-of-home media company that describes itself as one of the country's largest digital out-of-home enterprises, with a particular strength in bus queue shelter advertising. The company operates an extensive network of street furniture and transit media assets, including bus queue shelters, skywalks, bus panels, airport and metro media, traffic booths, smart mobile vans and public bicycle sharing infrastructure. Its bus queue shelter estate spans tens of thousands of panels and many millions of square feet of advertising space across major Indian metros, reaching tens of millions of individuals.

A defining focus of the business is programmatic digital out-of-home advertising, which it applies across a range of media assets to offer advertisers automated, data-informed buying and dynamic content delivery. The company highlights innovations such as large main street digital billboards and digital bus queue shelters, positioning itself at the intersection of traditional street furniture and modern digital media technology. With a team of several hundred professionals working from a network of offices, Signpost India serves hundreds of leading Indian and international brands.

Its combination of extensive physical street furniture concessions and a growing digital and programmatic capability allows advertisers to run both broad-reach and targeted campaigns in high-density urban environments. The company also emphasises sustainability initiatives linked to its public infrastructure assets. By integrating bus shelters, transit media, airport and metro placements and programmatic digital delivery, Signpost India presents itself as a comprehensive street furniture and digital out-of-home operator across India's major cities.