Fruitland Outdoor Advertising

Fruitland Outdoor Advertising is a family-owned out-of-home media company based in the Upstate region of South Carolina, operating a network of roughly 300 billboard faces across the area. Founded and led by owner Joey Lemmons, the company takes its name from the peach land where Lemmons grew up, a tribute to the family fruit business that preceded his move into outdoor advertising. Fruitland owns and operates both static and digital billboards, giving advertisers a mix of traditional printed displays and electronic signs that can rotate multiple messages and change creative frequently.

Its digital locations are positioned as a flexible option for businesses that want to update their advertising layout regularly, while static structures provide steady, high-visibility presence along the region's roadways. The company has grown its inventory significantly over the years, expanding from around 200 faces toward 300, and in 2017 acquired half of the outdoor advertising assets of Daisy Outdoor Advertising. Fruitland supports campaigns end to end, offering market analysis, strategy development, location selection, and package deals, backed by a team that includes full-time sales staff and in-house billboard installers.

This vertically integrated approach lets the company handle everything from identifying optimal sites to building and maintaining structures. Serving small businesses and regional advertisers seeking affordable, high-impact exposure, Fruitland positions itself as a locally rooted alternative to national operators. With a concentrated footprint in Upstate South Carolina and a blend of digital and static inventory, it functions as a genuine regional media owner and operator.