Displayce

Displayce is a demand-side platform dedicated entirely to programmatic digital out-of-home advertising, based in Bordeaux, France. Founded in the mid-2010s as one of the first DSPs focused solely on digital out-of-home, the company enables brands, agencies and adtech partners to plan, buy, distribute and optimize DOOH campaigns in real time across physical screens in high-traffic environments. Through its platform, advertisers can access a large global supply of premium screens, with the company citing reach of more than 1.8 million screens across over 80 countries and partnerships with hundreds of media owners.

Displayce is connected to the main market supply-side platforms, including VIOOH, Broadsign and Vistar Media, and offers advanced capabilities such as contextual and audience targeting, dynamic creative optimization, impression forecasting, and performance and drive-to-store measurement, supported by a data management layer designed specifically for out-of-home. The company has integrated third-party data sources, including global points-of-interest libraries, to sharpen location-based targeting. In 2022, JCDecaux entered a strategic alliance with Displayce and took a majority stake, helping accelerate the platform's international expansion while it continued to operate as a specialist DSP.

Displayce works with major trading desks and leading global agencies, running large volumes of campaigns each year across markets in Europe and beyond, with offices in countries such as France, Spain, the United Kingdom and the Netherlands. For buyers, Displayce provides a single interface to activate cross-border programmatic out-of-home with targeting, creative flexibility and measurement built for the channel.