Reveal Mobile

Reveal Mobile, operating as Reveal, is an out-of-home measurement and attribution technology company based in Raleigh, North Carolina. The platform is designed to quantify how out-of-home advertising influences consumer behavior, connecting exposure to outcomes such as brand awareness, foot traffic, website visits, app downloads, and sales. Reveal states that it has focused on non-traditional out-of-home measurement since 2017 and positions itself as having one of the longest track records in that area. The company measures a broad set of formats, including wrapped vehicles, LED trucks, transit, and place-based media, using GPS-verified impressions to establish where and when audiences were exposed.

Its methodology relies on test-and-control study designs and causal-inference techniques, reported with statistical confidence intervals, to isolate the incremental lift attributable to a campaign. Reveal also integrates directly with demand-side and supply-side platforms to support programmatic out-of-home, and it enables omni-channel attribution that ties out-of-home exposure to downstream digital retargeting across display, social, and connected-television channels. The company serves brands, agencies, media owners, and programmatic platforms that need to demonstrate return on investment for out-of-home spending. By concentrating on measurement rather than selling media, Reveal functions as a data and analytics provider within the out-of-home ecosystem.

Its clients use the platform to prove performance, optimize placements, and coordinate out-of-home with other channels. Organizations can contact Reveal directly to set up campaign measurement, attribution studies, and programmatic integrations across their out-of-home and cross-channel advertising programs.