Photo Sails
Photo Sails operates a non-traditional, on-water out-of-home medium: photo-realistic branded graphics printed onto the sails of sailboats, turning vessels into what the company calls 'sailing billboards.' According to its site, the sails carry roughly 600 to 900 square feet of high-resolution imagery (printed at about 600 dpi) on masts extending some 46 to 60 feet above the water, making them, in the company's words, the largest dynamic visual element on the waterfront. Because the printed sails are a functional, propulsive part of the vessel, the company notes the medium is effectively unregulated and requires no advertising permits.
A set of sails can be shipped between markets and re-rigged on identical boats, letting brands reuse production across cities while minimizing costs. Photo Sails targets high-traffic waterside settings such as beaches, ports, air shows, concerts and waterfront events in major U.S. cities and coastal markets worldwide, pitching 'millions of quality impressions' among relaxed, affluent, socially engaged audiences and highly shareable, photogenic placements.
The medium was patented in 2003, is reachable via a U.S. (954) South Florida phone number, and is aimed especially at premium and luxury brands seeking waterfront visibility.
Portfolio
Formats
Specialties
Reviews
No reviews yet — if you’ve worked with this company, be the first to leave one.
More in Media Owners & Operators
Viola Media
Viola Media is the out-of-home division of Viola Communications, one of Abu Dhabi's largest integrated marketing and communications groups, which was established in 2001. Operating under the tagline "Precision. At scale.", Viola Media holds…
Elevision
Elevision is a digital out-of-home media owner founded in 2011 and headquartered in Dubai. The company operates a native DOOH network built around elevator screens and large-format displays installed in premium commercial and residential…
Scheck Outdoor
Scheck Outdoor is a mobile outdoor advertising company that, per its own website, started in 2009 with a single glass truck and has grown into a recognizable fleet operating across New York City's five…
Regionale Aussenwerbung (Andreas Baldauf)
A family-run outdoor advertising business operating since 2001 that places posters, construction-site fence banners and light-pole exchange frames on its own inventory. It holds municipal contracts across Bavaria and maintains more than 500 fixed…
ON Media Group
ON Media Group is a guerrilla and out-of-home marketing company based in Scottsdale, Arizona, that positions itself around breaking through advertising clutter with unconventional, high-impact street-level campaigns. The company states it is pioneering new…
Capital Outdoor Advertising
Capital Outdoor Advertising is a family-owned billboard media owner that has operated since 1984 and is headquartered in Zebulon, North Carolina. The company was founded by Steve Bryant, who had gained leadership experience with…