Photo Sails
Photo Sails operates a non-traditional, on-water out-of-home medium: photo-realistic branded graphics printed onto the sails of sailboats, turning vessels into what the company calls 'sailing billboards.' According to its site, the sails carry roughly 600 to 900 square feet of high-resolution imagery (printed at about 600 dpi) on masts extending some 46 to 60 feet above the water, making them, in the company's words, the largest dynamic visual element on the waterfront. Because the printed sails are a functional, propulsive part of the vessel, the company notes the medium is effectively unregulated and requires no advertising permits.
A set of sails can be shipped between markets and re-rigged on identical boats, letting brands reuse production across cities while minimizing costs. Photo Sails targets high-traffic waterside settings such as beaches, ports, air shows, concerts and waterfront events in major U.S. cities and coastal markets worldwide, pitching 'millions of quality impressions' among relaxed, affluent, socially engaged audiences and highly shareable, photogenic placements.
The medium was patented in 2003, is reachable via a U.S. (954) South Florida phone number, and is aimed especially at premium and luxury brands seeking waterfront visibility.
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