McCoy Media LLC
McCoy Media LLC is a mobile out-of-home advertising company based in Florida (Sarasota area) that describes itself as the original mobile billboard company, operating since 1984. According to its own site, McCoy runs LED mobile billboard trucks featuring full-motion video, audio and fully dedicated units, with high-definition digital screens designed for day and night visibility. Advertisers can pick their own routes and select custom eight-hour daily shifts, and the company emphasizes precision demographic targeting supported by GPS tracking.
McCoy operates in more than 30 markets nationwide with a fleet of over 100 vehicles, and states it can relocate a truck to virtually any city a client needs, providing coast-to-coast reach including harder-to-serve locations. Digital creative can differ on the sides and back of each vehicle, and the format is promoted as well-suited to video, QR codes and dynamic messaging. Typical clients include marketing agencies, event organizers and political campaigns.
The company positions its mobile billboards as a high-impact, flexible complement or alternative to fixed outdoor media, combining mobility, targeting and full digital display capability. McCoy cites over 50 years of combined team experience in the mobile and out-of-home advertising space.
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