Crosswalk Media

Crosswalk Media is a large-format mobile advertising company that turns commercial delivery trucks into moving billboards. Founded in 2021 and based in New York, the company manages a network of vetted local trucks operating in every major metropolitan market across the United States, allowing advertisers to scale campaigns nationally while keeping messages at street level. Each wrapped truck offers up to 600 square feet of multi-sided signage that sits above traffic on predictable daily routes, creating high-frequency exposure in dense urban corridors and along congested highways where traditional placements are scarce or expensive.

Because the trucks resemble ordinary company delivery vehicles, Crosswalk argues they lend brands an impression of momentum and demand as they circulate through a market. The company offers two main program types: mass-awareness campaigns using anywhere from a handful to several hundred trucks on set routes over twelve weeks to a year, and custom routing using a small number of owned-and-operated trucks with complete control over the exact path, ideal for shorter activations. Crosswalk emphasizes measurement and accountability, equipping trucks with 24/7 GPS tracking and providing coverage heatmaps and web-based reporting on estimated impressions, operating hours, and miles traveled.

Optional attribution studies tie truck exposure to website analytics, foot traffic, or brand lift among exposed versus control audiences. Marketed heavily to fast-growing consumer product and CPG brands, Crosswalk positions mobile billboards as a flexible, data-informed alternative to static out-of-home that reaches audiences throughout their daily routines.