The Northwest Arkansas National Airport
Northwest Arkansas National Airport (XNA), located at 1 Airport Boulevard in Bentonville, Arkansas, is a public airport that directly sells out-of-home advertising inventory across its terminal. Per its own website (flyxna.com), advertising spaces are available throughout the entire airport, including baggage claim, the concourses, and FIDS (flight information display system) boards, giving advertisers access to a captive audience of departing, arriving, and connecting passengers.
XNA connects roughly 1.8 million passengers annually and markets its terminal environment as a venue for reaching both local Northwest Arkansas residents and business/leisure travelers, a demographic of interest given the region's corporate presence. The airport runs a business-development function for advertising sales, inviting interested companies to contact its team (advertising@flyxna.com / 479-205-1000) about available placements and sponsorship packages.
As the owner and operator of this physical advertising environment, XNA functions as a place-based media owner within the OOH ecosystem: it controls the inventory, the audience, and the sale of terminal ad space rather than acting as a third-party broker. Formats span static terminal signage and digital displays in high-dwell-time areas such as gates and baggage claim.
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