Roar Outdoor
Roar Outdoor is a billboard advertising company headquartered in Atlanta, Georgia (6 Concourse Parkway, Suite 1900), founded and led by Zach Hogue. The company owns and operates a plant of static and digital billboard faces positioned in premier locations on high-traffic interstates and roadways, with a stated mission of helping brands become known through powerful billboard advertising and strong client relationships. Its coverage spans four Southeastern markets: Atlanta, Georgia; Montgomery, Alabama; DeFuniak Springs, Florida; and Panama City Beach, Florida.
Roar markets outdoor advertising on the basis of continuous 24/7/365 consumer exposure and cost efficiency, citing billboards' low cost-per-thousand impressions (an industry range of roughly $2-$9 CPM) relative to other media. The company is presented as a member of an outdoor advertising industry association. Its website is live and operational, providing information on available billboard inventory, market locations and the value proposition of out-of-home advertising, along with contact options for advertisers.
Roar Outdoor operates as a regional, owner-operator media company focused on the Georgia/Alabama/Florida panhandle corridor, combining traditional and digital roadside displays to reach drivers along major highways and in destination markets such as the Florida Gulf Coast.
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