Porlier Outdoor Advertising Co.

Porlier Outdoor Advertising Company is a family-owned billboard media owner based in Wentzville, Missouri, founded in 1988 by Brent Porlier. The company provides bold, effective billboard advertising across the corridor from St. Louis west to Kansas City, operating a plant of more than 320 billboard faces that includes both traditional static bulletins and digital faces.

Its inventory features state-of-the-art bulletin faces and a network of digital locations, and the company selected Formetco as its digital supplier for the brightness, clarity and edge-to-edge technology of its displays. Beyond selling space, Porlier offers creative design, outdoor campaign development and media planning services, encouraging advertisers to use billboards either as standalone campaigns or as part of an integrated media mix. The company emphasizes the continuous, around-the-clock exposure that outdoor advertising delivers, describing a continuity it says is unequaled by other advertising forms.

Despite operating roughly 320-plus faces, Porlier positions itself as a small, family-oriented company led by President Brent Porlier alongside Melissa Porlier (VP of Real Estate and Sales) and Leann Davis (VP and General Manager). It stresses enthusiasm for billboard advertising and developing campaigns that really work for its clients. Advertisers can reach the sales team directly by phone or email through the company's website to plan placements across its Missouri footprint.