blowUP media

blowUP media is a European specialist in premium large-format out-of-home advertising, best known for its giant posters and oversized building wraps displayed on prominent facades in major cities. A member of the Ströer Group, the company operates from its base in Cologne and runs around 300 premium giant poster and digital screen locations across several countries, including Germany, the United Kingdom, the Netherlands, and Belgium. Its signature product is the giant banner, with individual displays reaching up to roughly 3,000 square metres, wrapping buildings and construction scaffolding in high-footfall urban districts, near shopping streets, and along busy arterial roads.

Over recent years blowUP media has complemented its analogue giant posters with large digital screens, extending its offer into digital out-of-home and enabling animated, dayparted, and data-triggered creative. The company positions these formats as high-impact brand-building canvases that dominate the streetscape and generate strong visibility and social amplification for advertisers launching products or reinforcing brand presence. blowUP media handles site sourcing, permitting, production, and installation of its large-format media, working with landlords and municipalities to secure landmark locations. Its clients include international brands and agencies seeking spectacular, city-defining placements rather than broad panel networks.

By concentrating on a curated portfolio of premium sites across multiple European markets, blowUP media differentiates itself from mass-inventory operators and markets itself as the region's leading network for large-format out-of-home advertising.