Bereik

Bereik is a Dutch digital out-of-home media company that sells advertising across a network of screens and outdoor placements throughout the Netherlands. Headquartered in the Rotterdam region at Bergschenhoek, the company positions digital out-of-home as an effective way for advertisers to extend the reach of their campaigns and quickly connect with large audiences in public spaces. Its inventory centers on digital billboards, including large highway facing LED screens along routes such as the A4, A15, A17, A20, A44 and N307, where a single billboard can generate well over a million impressions per week.

Beyond highway screens, Bereik offers bus shelter displays known as abri, light pole advertising, advertising columns, and placements in stations and airports, giving advertisers a range of formats spanning roadside, transit and street furniture environments. The company emphasizes the flexibility of digital media, noting that screens allow content to change easily and quickly so that different messages can run during the day versus the evening, or adapt to weather and current events. It also promotes programmatic buying, through which advertising space can be purchased automatically based on audience profiles, geography, time schedules, weather conditions or mobility data.

Bereik frames digital out-of-home as a strong complement to online marketing, citing research on incremental sales when the two channels are combined. Serving cities including Rotterdam, Breda, Alphen aan den Rijn, Hoorn and Spijkenisse, Bereik provides advertisers a nationally distributed Dutch digital out-of-home platform with round the clock visibility.