COMMB
Trade association / Audience measurement body · Toronto, Canada · Est. 2018
COMMB, the Canadian Out-of-Home Marketing and Measurement Bureau, is the national not-for-profit organization for Canada's out-of-home (OOH) industry. It was formed in 2018 through the merger of the Canadian Out-of-Home Measurement Bureau (COMB) and the Out-of-Home Marketing Association of Canada (OMAC), combining measurement and marketing functions under a single body. According to its website, COMMB's membership is made up of advertisers, agencies, programmatic technology providers, and OOH companies of all sizes. The organization focuses on two primary areas: audience measurement and collective marketing for the sector.
On the measurement side, it develops methodologies and provides audience data across a range of OOH formats, including billboards, transit shelters, and digital displays, giving the market a common currency for planning and evaluating campaigns. On the marketing side, it promotes the value of the medium to advertisers and agencies. Based in Toronto, COMMB serves as the standard-setting and data authority for the Canadian OOH industry, supporting transparency, consistency, and confidence in OOH trading.