Varsity Group
Varsity Group is an Iowa-based firm that serves as the exclusive advertising concessionaire for The Eastern Iowa Airport (CID) in Cedar Rapids, selected through a public RFP. It manages the airport's entire advertising program in-house, running digital LCD and LED screens plus print and static signage with turnkey installation, maintenance and content management. The company draws on more than 18 years of experience managing marketing programs for public entities.
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